Monthly Archives: March 2007

Can the Media Twitter?

twitter logo Twitter, the microblog and meme of the moment, allows people to send short messages via cellphone or internet about what they are doing at any given moment.

Two real world examples:

twit2.jpg hietahh

Swimming in the canal with my two dogs and three cats! Awesome!
less than 5 seconds ago from web

twitter1 oyvind

Messing in Terminal. Urk. Feel like an elephant in a porcelain store…
less than 5 seconds ago from im

It appears to be a simplified version of Jaiku, a company I wrote about that gives mobile phones the ability to transmit “rich presence”.

People using Jaiku can know where their friends are (by knowing which cell tower they are near), what they are doing (if phone is on “silence” they are busy), who is with them (by looking at the bluetooth devices nearby) and what time they last used the phone (and for how long).

A round-up of views on The Editor’s Weblog concludes that there may be a Twitter application for media presenting user experiences as a new form of user generated content.

My problem with this is that so much Twitter information is trivial an uninteresting except to the few people directly involved.

How many people really want to know when I am getting on my bike to ride to work?

Cross posted to IHT MetaMedia blog

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China’s Lessons for the Music Industry

The music industry is still struggling for the right model in the new digital environment, but there are models available.

In China, the 100 percent level of piracy forced the music industry to build new revenue models to allow rock stars to continue to quaff Champagne and swan about in fancy limos.

Instead of just royalties from record sales, contracts center around overall talent development and involve alternative sources of income, such as paid appearances, sponsorship deals and extended concert tours through the nation’s vast hinterland, people said in an article I reported from China on the topic.

“China is the ultimate example of industrial-scale piracy and its impact,” Berman said. “The business model for the record industry worldwide is moving toward resembling what we see in China today.”

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High-Tech Marine Murder Mystery

Amazing story in Wired about how seven Marines and a Navy medic allegedly spoofed an overhead drone to protect themselves from murder charges.

It took the medic’s confession to bring the crime to light.

At least three times the warriors took deliberate, and apparently effective, measures to trick the unmanned aerial vehicles — UAVs in military parlance — that watch the ground with heat-sensitive imaging by night, and high-resolution video by day.

Using Users to Edit Users

Fascinated by User Generated Content and companies trying to shape the conversation into a more usable format.

Here’s what I reported for the IHT about one company, .

By Thomas Crampton

PARIS: Consumer engagement may be the marketing mantra of our time, but Laurent Florès sees a fundamental problem: Good ideas can be drowned out by a flood of bad ones.

Consumer panels, both online and live, have become popular ways for companies to float and road-test new ideas. Online panels are often run like beauty pageants, where consumers vote for ideas that a company is considering. This shows the relative popularity among a limited set of ideas; but what if none of the ideas put forward by the marketing department are very good?

One solution is to physically gather a group of consumers in one room to prod, poke and test their feelings about the ideas. This can provide in- depth understanding, but group dynamics can also rule the room, limiting individual contributions, and the quality of the results depends on the sensitivity of the interviewer’s report.

Florès, who lives in France and has a background in market research and an obsession with the Internet, thinks he has a worthy new solution, which his company calls brand Delphi.

Here’s the full article that I wrote

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